Just Media Digital Marketing Blog

Shock – Ziff Davis NOT Closing Any Print Titles in 2011

At this time of year, like snow in the East, the rumor is sure to be heard that technology publisher Ziff Davis Enterprise is intending to close one or more of it’s stable of print magazines. To verify the story I contact Steve Weitzner, Ziff CEO and asked him directly. His response is below…. “Actually Read More >

Airport Advertising – A Return to Traditional Branding?

Our recent global brand campaigns for Juniper and EMC have seen us return to a once forgotten media vehicle for most tech marketers  – that of the airport out of home media buy. Why is the media taking off again (excuse the pun) especially when business travel is being targeted by modern collaborate communications platforms? Well simply Read More >

Unique Ad Unit for EMC in Wall Street Journal

The lack of blog activity over recent months is obvious. With major brand launches from Juniper Networks and EMC, rolled out on a global scale, its been very much all hands on deck including me. It’s something I love though as get back into both strategy development and actual media planning – back at the Read More >

Key Tech Media Influencers – Interesting Perspective

Today sees the very interesting announcement form PRSourceCode of some PR related research about the influence of key media in the tech space. It lists the top five key publications, website and bloggers and ranks them in order of importance. Top Tech Business Pubs: Print: Online: 1) The Wall Street Journal 1) The Wall Street Read More >

Twitter ROI 2B or Not B2B ?

OK so today sees the posting of the following research in B2B magazine which studied the perceived impact on ROI for B2B companies via Twitter. Link to the article is here As expected the reality of proven sucess is very unclear but what appears most evident is that those who dedicated time and effort and seemingly Read More >

iPad – Already a Valid Media Platform for B2B?

A couple of weeks ago the media team from Fortune Magazine came in to discuss the launch of their iPad app. During the presentation we played with the device and looked at existing apps from Wall Street Journal and Time Magazine. Both are excellent, very user friendly, highly interactive and offer a very pleasant user Read More >

Growth in Online Video Ads will Accelerate TV Change

This from B2B Magazine…”Research firm eMarketer said Monday that it has revised its forecast for U.S. Internet ad spending upward to 10.8% growth this year compared with 2009″. “EMarketer said it anticipates that search spending will increase 15.7% this year, while banner ad spending will jump 8.2% and video spending will increase 48.1%.” This last Read More >

Social Media in Tech – Where are We Now…??

There continues to be lots of debate about social media and the role it should take within the marketing mix. It’s something I have spent many hours agonizing over, not least because I continue to wrestle with the role our agency should be playing in this space. At this time I’m still convinced this is primarily Read More >

From Dick’s Desk: Back with Blog and White Paper

Hello to all – it’s been almost six months since the last blog and much has happened – new site, whitepaper content, huge changes within the company and across our industry as a whole. First up I hope you like the new site and the whitepapers. Please let me know by leaving comments here. I’ll Read More >

Windows 7 – Last Chance for Microsoft??

As a small business owner there are always periods of time when investments in infrastructure become a blinding necessity. Just recently we embarked upon a re-branding and website overhaul which we trust will be completed by the end of this month – that’s a significant investment in time, energy and cash. But the rewards are Read More >

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