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4 Reasons Why Digital Is Surpassing Television in Advertising

  At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to this big screen called the “television”. The television allows us to escape from the real world while living in a fantasy sphere. The television, in its traditional format, also delivers…

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Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that…

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Retargeting Made Easy: Best Practices Any Marketer Can Use

As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using cookie-based data from pixels placed on landing pages, CRM lists or even within ad units. Retargeting helps your brand stay in front of an already engaged audience and is an…

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Facebook Ad Blockers: Epidemic or Opportunity?

Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip into autopilot and answer something along the lines of, “The digital landscape is stronger today than ever. With growing technological capabilities and decreasing costs on digital channels, there seem to…

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Hello My Old Friend, Device-Level Bidding

As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully, with Google’s updated device bid adjustments system that rolled out across accounts early August, advertisers can now set their base bids for any device and set bid adjustments for the…

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To Click or Not to Click: “Conversion-Worthy” Ad Copy

SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The question every SEM marketer asks himself / herself is “how do I get the user to click on my ads and find value in the messaging and/or product/service?” With this, one…

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2016: The Year Political Ads Shift to Digital

For some time now, the advertising industry  has been talking about the fragmented media landscape and how advertising dollars are expected to shift from traditional to online. One segment of advertising, which will surely be meticulously analyzed, is political ad dollars in this 2016 election year. According to multiple sources, up until now political advertisers…

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The Role of Mobile in B2B Marketing

At the end of the day, we are all consumers when it comes to content and we all reach for the same thing before making a decision; our mobile device. According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” The role of mobile in B2B has taken the industry…

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How Pinterest Influences the In-Store Purchasing Decisions of their Users

I confess. I’ll own up to it. I am capable of killing a truly absurd and somewhat embarrassing amount of time on Pinterest. The draw of having an app on my phone where I can research and save recipes I’d like to try, DIY projects that seem fun and easy (but that I’ll ultimately probably…

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Getting on Cognitive Easy Street

Are we achieving our goals? It’s something we, as an industry, talk about all the time. It’s how we justify our budgets and our plans. It’s what guides us as we optimize our campaigns and evaluate how they performed – sometimes even after just one month. But does marketing really work like that? Are we…

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