Just Media Digital Marketing Blog

Media Planning in a GDPR World

If you live in the world of global marketing and advertising, you’re hopefully well aware of the new regulation going into effect on May 25th, 2018 in the European Union (EU).  The General Data Protection Regulation 2016/679, or GDPR, law is focused on strengthening and unifying data protection for all individual residents of the EU Read More >

Connecting the Dots in a Mixed Media Landscape- Turning Traditional Media into Shared Media

Impressions, Clicks, CTR, Engagements, Conversions, Landings. These are just a few of the dozens of metrics we as media folks are completely engrossed with on a day-to-day basis. But what happens when you have a client who wants to run a traditional medium with no tracking, but you’re still on the hook to showcase how Read More >

The Platform Post: April

Welcome to The Platforms Post, a brand new, monthly newsletter curated by the Social Media, Search, and Programmatic experts at Just Media. Get the dish on everything from industry news to platform updates.   S O C I A L  LinkedIn Rolls Out Native Video Ads  LinkedIn recently rolled out native video ads, which is Read More >

Just Media wins the “Most New Business” award at the DemandBase Summit VIP Dinner

We’re honored to receive DemandBase’s award for the most influential partner to new business and excited to continue to grow our strategic partnership with the DemandBase team! #ABMSummit  

Just Media on a roll, adding key executives, after successive years of rapid growth

The addition of veteran COO and SVP Analytics & Platforms brings further scale to this proudly independent media agency SAN FRANCISCO BAY AREA (March 23, 2018) –  Independent media specialist agency Just Media, Inc. announces two executive appointments amidst its continued rapid growth. Agency veteran Alan Burgis has joined the team as Chief Operating Officer. Read More >

Voice Search: What Alexa, OK Google, Siri and Cortana Have to Say

  Alexa! How can I leverage voice search? Chances are that you’ve used voice search before.  Whether Siri, Alexa, Google Voice or Cortana answered your question on your phone or home device, all of these technologies fall into the emerging category of voice search.  Personal assistant devices have gained major popularity over the last couple Read More >

A New Perspective: What Advertising Means to Elementary Kids

  A couple of weeks ago, I was given the opportunity to volunteer at the Sheppard Elementary Career Fair, which is where my niece attends 4th grade and my sister teaches 2nd grade. The other volunteers ranged from police officers and firefighters to psychologists, a college advisor, a nurse and more.  Students from 4th-6th grade Read More >

2018 Social Trend Forecast Part 2

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2018 social media trends. Optimizing Ad Campaign Budgets A new feature coined as ‘Campaign Budget Optimization’ is Read More >

Open Letter To Friends of Just Media: Agency Update

To all of our faithful industry friends, clients and partners, please allow me to share a few changes taking place here at Just Media. After 15 years at the helm as CEO, and a total of 22 years with our scrappy, independent agency, my friend and business partner, Dick Reed, has made the decision to Read More >

2018 Facebook Updates: A Marketer’s Approach

Mark Zuckerberg’s recent announcement has sent shockwaves through the marketing world, and for good reason. He promises that 2018 will be the year that Facebook turns its focus back to the core experience of connecting users with friends and family. There is a lot of speculation in the market at this time about what kind Read More >

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