Just Media Digital Marketing Blog

The Data Standardization Process of the Future

You’ve probably read countless articles about the importance of standardization in digital media and how you need it to be successful. However, implementing a standardized process that results in standardized data, metrics, benchmarks and expectations is not a simple task. There are numerous challenges to overcome and plans to set in place for standardization to Read More >

Google Ad(word)s 2018: A Year in Review

Another year come, another year gone. The world saw Facebook + Cambridge Analytica’s political blunder, Meghan Markle and Prince Harry tying the knot, and Russia host the best World Cup tournament ever. But perhaps these events pale in comparison to the shifts we saw in search engine marketing. Perhaps.   AdWords Re-branded to AdsGoogle announced Read More >

Social Media Trend Forecast: 2019

Tis the season for reflection and it’s no secret times have drastically changed since Just Media kicked off its first paid social media campaign back in 2012. At this time targeting was extremely limited, spends were less than minimal and most B2B marketers, and even some B2C marketers, never thought they could see their brand Read More >

6 Steps to Effective Lead Generation with SEM

You’re an entrepreneur or a marketing executive who’s tasked with driving more B2B leads during the work week. You may have a small or large marketing budget, and you may or may not be using paid ads already. Whatever the case may be, driving MQLs isn’t easy, and doing so is part art, part science. Read More >

TEAM SPOTLIGHT: MEET BRANDON PARRY

   We strive to foster a culture at Just Media where our team is inspired to be innovative, take risks, grow themselves, be creative and most importantly have fun.  The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different Read More >

Help Fight Hunger This Giving Tuesday

Join the Just Cares ATX Team this Giving Tuesday and donate to our Holiday Virtual Food Drive in support of the Central Texas Food Bank. For the month of November, the team has been collecting donations to help those less fortunate. Every donation helps makes a difference: For every $1 donated, 8 meals will be Read More >

How Marketers Can Integrate AI and Still Keep their Jobs

While listening to NPR the other day, an interesting podcast caught my attention and prompted me to do a little research of my own. The topic of discussion was: “The Evolution of Artificial Intelligence.”  In the podcast, they were talking about how AI can be exciting yet frightening at the same time, and how to embrace this Read More >

Global Digital Marketing Agency Just Media Launches New Content Creation Hub, Adds Key Executives & Creative Talent

With this new Content Creation Hub, the Agency will be able to provide aligned content solutions that will turbo charge media performance for clients SAN FRANCISCO BAY AREA (November 1, 2018) – Just Media, Inc., an innovative global digital marketing services agency, is excited to announce the launch of a new content creation hub focused Read More >

How Native Can Be Utilized for All Stages of Your Marketing Funnel

There are opinions as to whether or not Native should be on a media plan depending on the overall KPIs of the campaign. Some advertisers will utilize Native for awareness-driven campaigns but Native also works wonders when driving traffic to a company’s site or even helping with a bottom-funnel goal like leads. If you’ve run Read More >

THE AVERAGE TECH STACK IS ANYTHING BUT AVERAGE

What is a Tech Stack? Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad functionality. MarTech Stack Definition:  A MarTech (marketing technology) stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Tech Stacks are typically very complex Read More >

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