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When Bots Attack: Media Geeks Combat Fraud

The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however, marketers oftentimes fall victim to the illusion of strong performance. What often happens is, the numbers being surfaced are averages and aren’t representative of what most customers are experiencing. Hidden…

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The Power of Search Meets the Power of Video: Next Steps to Unleashing Opportunity

In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help clients build an infrastructure that leverages disparate data sets and technology to facilitate the self-nurture process through media and messaging. In fact, it’s at the heart of our philosophy in…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 1)

Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought they would see their brand on Facebook. How times have changed. Our large team now handles everything from the complex interactive ad deployments, intricate audience set up using first and…

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To Conquest or Not To Conquest? That Is the Paid Search Question

Search marketing is fun. In each PPC account, you get to play around with a handful bells and whistles to consistently improve performance. But, what happens when you’ve had your fun with those bells and whistles and want to try something new? Easy. Go after the competition! Hmmm… not so fast. While it’s easy to…

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4 Reasons Why Digital Is Surpassing Television in Advertising

  At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to this big screen called the “television”. The television allows us to escape from the real world while living in a fantasy sphere. The television, in its traditional format, also delivers…

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Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that…

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Retargeting Made Easy: Best Practices Any Marketer Can Use

As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using cookie-based data from pixels placed on landing pages, CRM lists or even within ad units. Retargeting helps your brand stay in front of an already engaged audience and is an…

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Facebook Ad Blockers: Epidemic or Opportunity?

Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip into autopilot and answer something along the lines of, “The digital landscape is stronger today than ever. With growing technological capabilities and decreasing costs on digital channels, there seem to…

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Hello My Old Friend, Device-Level Bidding

As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully, with Google’s updated device bid adjustments system that rolled out across accounts early August, advertisers can now set their base bids for any device and set bid adjustments for the…

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To Click or Not to Click: “Conversion-Worthy” Ad Copy

SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The question every SEM marketer asks himself / herself is “how do I get the user to click on my ads and find value in the messaging and/or product/service?” With this, one…

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