The oldest form of advertising is one that will never go out of style and one that often times can’t be controlled, or can it? Word of mouth is what many people rely on to make every day choices like where to go for dinner and even the more serious decisions like choosing their family doctor or the computer their going to use for the next 5 years.
No other form of advertising can compete with the reliability of what a good friend’s experience has been with a product or service, and this can be beneficial or your true downfall depending on how you use it. How can you spin word of mouth in your favor, you may ask? By using other tools of media, just as in any multi-platform advertising campaign.
1. Create Discussion- The only way word of your product or service is going to spread is if people are actually talking about it. You can jump start this conversation by using a variety of social media tools. One of the easiest ways to do this is to produce content that your customers will want to share, such as articles, videos, blog entries etc. Then you install social media sharing tools that allows the viewer to post the content directly from your site to a variety of social media sites so their friends can then view and share as well.