On Oct 25th, Instagram began allowing advertisers to run sponsored posts (aka In-Feed Native Ads). There’s been no shortage of social media platforms integrating advertising into their content flow, from Facebook and tumblr to Twitter and LinkedIn. The trend will only continue.
Instagram is taking a learn-as-we-go approach. They are starting small; they are working with only a handful of advertisers such as Levis, Lexus, adidas and Micheal Kors. These advertisers already have a strong presence on Instagram through their accounts; Micheal Kors for example has over 1.3 million followers. As they follow the success of these campaigns they will no doubt expand this list.