Archive for the ‘Uncategorized’ Category

Federal staff demographic change to disrupt existing marketing models – the rise of Millennials

“Demographics is destiny”
― Arthur Kemp

40% of the Federal Workforce was eligible to retire as of last year.

I recently attended a briefing for marketers in San Francisco that was focused on the Federal Government Sector. This event was put on by Government Executive Magazine and research firm Deltek. The discussion centered on the trends for technology spending within the Federal Government, their priorities and pain points, and what the future holds.

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What You Need to Know About Instagram’s In-Feed Native Ad Launch

On Oct 25th, Instagram began allowing advertisers to run sponsored posts (aka In-Feed Native Ads). There’s been no shortage of social media platforms integrating advertising into their content flow, from Facebook and tumblr to Twitter and LinkedIn. The trend will only continue.

Instagram is taking a learn-as-we-go approach. They are starting small; they are working with only a handful of advertisers such as Levis, Lexus, adidas and Micheal Kors. These advertisers already have a strong presence on Instagram through their accounts; Micheal Kors for example has over 1.3 million followers. As they follow the success of these campaigns they will no doubt expand this list.

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Don’t drink and drive (or … stop eating while consuming advertising)

There are lots of elements that influence performance of advertising – some of it measurable, some not. When it comes to online media, we have access to loads and loads of data and we are facing the challenge of making sense of what’s being collected (a good problem to have).  But for every question we answer another question seems to come forward.

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Infusing B2B Marketing with the Power of Programmatic Technologies


Attend the Marketing’s Next Move Virtual Conference and see Just Media CEO, Dick Reed, as he joins leading marketers and industry thought leaders as they share practical advice and new perspectives on the future of B2B marketing.

About the Virtual Conference:

Infusing B2B Marketing with the Power of Programmatic Technologies

B2B buying is very different from B2C, especially the length of a buying cycle. Consumers buy in the moment and retailers seek to close sales within hours. For B2B marketers, the buying cycle is entirely different, counted in months — if not years. Now, programmatic advertising technologies are finally making the move into B2B marketing. The many benefits of programmatic – real­time media planning, optimization, personalized creative, retargeting among others – offer the potential for B2B marketers to target and message to buyers throughout long sales cycles. Will they tap into that power?

Panelists: Dick Reed, CEO, Just Media; Robert Davis, SVP of Digital Marketing, PJA Advertising + Marketing , Jenifer McFall-Metz, Sr. Manager, Global Digital Marketing Demand Generation, CSC
Moderator: Chris Kilkes, Sr. Product Marketing Manager, Demandbase

Register Now

Samsung Galaxy Gear Smartwatch: Is This The Future or a Step Back?

Samsung has recently unveiled their new Galaxy Gear smartwatch. Simply linking to your phone over Bluetooth, the smartwatch allows you to take calls, send texts, and perform numerous other tasks from the comfort of your own wrist. The first ads for this device are actually pretty cool. They play upon nostalgia with such “innovative icons” as Maxwell Smart, Captain Kirk, and Michael Knight  (that’s right, the Hoff was once cool back in the day).  The message is simple: the future, high-tech gadgets we fantasized about years ago are finally a reality.

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The End of the “Mad Men” Era of TV Buying

Programmatic buying is a hot topic in the digital media world. Is it coming to TV? Recently, a new audience buying platform, called AudienceXpress, is in the news as it rolls out an automated system enabling agency trading desks to serve ads into premium network TV inventory. Reportedly, two large agency holding companies have been beta testing the platform.  And last week Interpublic announced deals to automate its TV and radio buys with A&E Networks, Clear Channel, Tribune Co. and Cablevision.

 

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Mobile battles lines are drawn and media owners will be the biggest winners?


This week saw one of the final pieces of the mobile jigsaw slip into place for what promises to be a monumental battle in the next few years. With Microsoft’s purchase of Nokia, the three major mobile OS players – Apple (iPhone), Google (Motorola) and Microsoft (Nokia) now all own a hardware ecosystem upon which they can reliably build out their integrated solution.

 

The first striking question here is what this means for another major hardware vendor Samsung. Well CEO J.K.Shin has recently made interesting statements that they feel the new Samsung OS Tizen is a viable alternative to Android. Is this just posturing or does this really mean Samsung will itself be a forth OS/Hardware vendor too? If so it starts to be an extremely complex buying market for consumers and a lucrative one for media owners because all four organizations are not shy when it comes to buying market share through marketing.

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Competition Capitalizes on Google’s Constant Legal Troubles

Google, the search engine market leader and tech giant, might have to worry about its competition a little more in coming times.  For years, Google has held a majority market share between 66% and 67%. The next closest competitor Bing holds only 18% market share.  This dominance has allowed Google to walk on a very fine line in some of its business dealings, but this trend might be coming to an end.

Over the past few years, Google has repeatedly come under scrutiny for the legality of their widespread data collection and for violating consumers’ privacy. Just this month, Google released a brief to the federal court stating their users “cannot be surprised if their emails are processed by the recipient’s email provider in the course of delivery”. “Indeed, a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.”  In addition to this, more allegations are arising that expose Google for blatantly ignoring consumer demands to not track there behavior.  These are only a few examples of the troubles that Google’s legal team has had to deal with.

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Banner Advertising: What a Novel Concept!

Have you ever asked yourself: Who came up with banner ads? I guess you can classify me as a “millennial,” but I started asking myself that question.

Try to think back to when they started showing up… Any guesses?

I was surprised to learn the first banners started showing up as early as the 1980’s. A company called Prodigy started using them to promote Sears products. AOL, one of Prodigies direct competitors, soon followed. These early banners were small, hard coded into the webpage and designed for a 13-inch black-and-white screen.

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Why Radio is Still Relevant in a Digital Age

Radio – The Ultimate Media Survivor?

Like many traditional formats from pre-digital days, Radio has seen its place in the modern media landscape questioned and doubted. But this is not the first time. Back in the 40’s and 50’s the arrival of the TV in the American household led to the prediction of doom and gloom for this “old media” format. Yet while a few stations closed, the creation of stereo signals and new content formats led radio to new heights. This was driven not least by the penetration of radio into that other great human device – the automobile.

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