Radio – The Ultimate Media Survivor?
Like many traditional formats from pre-digital days, Radio has seen its place in the modern media landscape questioned and doubted. But this is not the first time. Back in the 40’s and 50’s the arrival of the TV in the American household led to the prediction of doom and gloom for this “old media” format. Yet while a few stations closed, the creation of stereo signals and new content formats led radio to new heights. This was driven not least by the penetration of radio into that other great human device – the automobile.