This week saw one of the final pieces of the mobile jigsaw slip into place for what promises to be a monumental battle in the next few years. With Microsoft’s purchase of Nokia, the three major mobile OS players – Apple (iPhone), Google (Motorola) and Microsoft (Nokia) now all own a hardware ecosystem upon which they can reliably build out their integrated solution.
The first striking question here is what this means for another major hardware vendor Samsung. Well CEO J.K.Shin has recently made interesting statements that they feel the new Samsung OS Tizen is a viable alternative to Android. Is this just posturing or does this really mean Samsung will itself be a forth OS/Hardware vendor too? If so it starts to be an extremely complex buying market for consumers and a lucrative one for media owners because all four organizations are not shy when it comes to buying market share through marketing.