The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue. Thanks to social media, these awards shows are making a comeback as viewership continues to increase year over year. Just Twitter alone, received over 14million tweets related to the #Oscar awards .The best way to catch some of the highlights from this event was by following your social media feeds. If it’s interesting enough for your network of friends to be talking about, then it’s definitely worth tuning in and seeing what the buzz is all about.
Archive for the ‘Uncategorized’ Category
Tuesday, March 4th, 2014
Monday, February 24th, 2014
While reading some articles I happened upon one from Entrepreneur.com titled “In the Social Age, Don’t Advertise, Engage.” The article goes over why it is important not to merely throw an ad in front of people and expect enthusiasm; instead you need to engage the audience to spark interest and ultimately reinforce your brand.
Wednesday, February 5th, 2014
Twenty years ago, the TV advertising landscape looked very different than today. The average American household had access to 28 TV channels and brands like Fox, Nickelodeon and TNT were start-ups. Today, Americans have over 160 channels and watch networks like the Military Channel, ESPNU and Adult Swim. Long gone are the days when TV was the only screen to watch your favorite programs. Nowhere is change more intense and complex than in video. We are shifting from a TV landscape to a multiscreen video landscape.
Thursday, January 23rd, 2014
Are you ready for some football!? Super Bowl XLVIII is rapidly approaching – with advertising to prove it!
As we are well in our way into 2014, the annual NFL Super Bowl championship is one of the most exciting days of television each year – not only for the fans of the competing teams, but all football fans rooting on the sport itself in the biggest game of the year.
An estimated 108 million viewers tune in to see the big game, and with that comes the strategically planned advertisements from brands who can pay the big bucks for their :15 and :30 timeslots.
Tuesday, January 14th, 2014
What the Exodus of Youngsters on Facebook Means to Social Media and Content Marketing in 2014
Happy 2014! As we have now finished 2013 and the reviews of everything that has occurred in the past, it is a good a time as any to look ahead to where the advertising industry is going not only in 2014 but beyond as well. The growth of social media advertising has really blossomed, with Twitter and Facebook leading the pack (not to mention LinkedIn, which is a subject for another day). New tools and targeting capabilities are being added almost weekly, while YouTube is also adding new features faster than users can adopt them. It is also interesting to view the continued disdain of online banner advertisement (read banner blindness), and where the industry seems to be going.
Tuesday, January 7th, 2014
The first few days of 2014 are upon us and it’s a time for reflection on the passage of 2013 and looking forward to what will be in store this year. As a media agency CEO, the forward thinking has to include resource planning and professional guestimates on where the marketers are heading, so we have the tools in place to service our clients’ needs.
Here are my personal predictions:
1. KPI FOCUS
Marketing departments are not cost centers; they are revenue-drivers. Yet, the sheer quantity of data and complexity of campaigns is going to be a massive challenge in 2014. Clients and agencies will need to work doubly hard to stay focused on KPI’s that matter and weight interesting but secondary KPI’s appropriately. If they don’t, they will not see the wood for the trees.
Thursday, December 19th, 2013
Coming off the heels of Black Friday and Cyber Monday week, it seems that this year was the year for adding new “Days” of significance to shoppers and marketers. Below is a quick breakdown of the days that currently exist, including 2 new additions this year:
- Gray Thursday – (New This Year)
- Black Friday
- Small Business Saturday
- Cyber Monday
- Giving Tuesday – (New This Year)
In my opinion, ONE is absurd, while the other is brilliant.
Monday, November 25th, 2013
The Wrong Job Campaign: An effective example of Out-of-Home advertising to increase brand awareness
Who hasn’t at one point or another felt as though they were unhappy with a job. A recruitment agency in Germany used an out-of-home campaign to increase brand awareness and target this very group of people. Placed in high traffic public areas, this clever use out-of-home advertising depicts life-like images of terrible working conditions of people running the machines from the inside.
The campaign messaging is straight to the point and resonates with people by being able to evoke a “this-is-how-i-feel” type of reaction.
Thursday, November 21st, 2013
“Demographics is destiny”
― Arthur Kemp
40% of the Federal Workforce was eligible to retire as of last year.
I recently attended a briefing for marketers in San Francisco that was focused on the Federal Government Sector. This event was put on by Government Executive Magazine and research firm Deltek. The discussion centered on the trends for technology spending within the Federal Government, their priorities and pain points, and what the future holds.
Monday, November 4th, 2013
On Oct 25th, Instagram began allowing advertisers to run sponsored posts (aka In-Feed Native Ads). There’s been no shortage of social media platforms integrating advertising into their content flow, from Facebook and tumblr to Twitter and LinkedIn. The trend will only continue.
Instagram is taking a learn-as-we-go approach. They are starting small; they are working with only a handful of advertisers such as Levis, Lexus, adidas and Micheal Kors. These advertisers already have a strong presence on Instagram through their accounts; Micheal Kors for example has over 1.3 million followers. As they follow the success of these campaigns they will no doubt expand this list.