Archive for the ‘media challenges’ Category

Monday, October 24th, 2011

Fun (Google) Insight

Just Media’s Junior Online Media Trafficker, Ieva ‘Eve’ Rukuizaite‘s day was brightened by a Google alert:

“I like how Google is always there for you: It tells you the closest places for great food; provides product reviews; gives you directions to places; has a database of zillions of pictures; and it takes care of most of your Search needs. It is there when you need it and it knows (OK, kind of knows) what you need.

I wanted to share my little interaction with Google today. In one of the Google email blasts that I get on a daily basis, I found one piece of information that totally made my day. I hope you enjoy it as much as I did. Who would have thought that NY is more interested in flip-flops than people in the Golden State?”

Find out the answer by clicking here:

Posted by John O'Connor at 3:50 pm | Leave a Comment | Share/Bookmark | No Comments

Monday, October 17th, 2011

A View from The Top: Past, Present, Future. ‘Live!’

To celebrate Just Media’s 15 years of successful business in California, we recently hosted a day of thought leadership and discussion: A View From The Top – Past, Present, Future; featuring key CEO’s, decision makers and industry leaders, who discussed their thoughts on the evolution of media and the ever changing and challenging world of IT marketing.

Video of the four sessions is now available through our technology partner BrightTALK™ and by clicking the following links you will be able to access the full sessions from the live event.

A VIEW FROM THE TOP – PAST, PRESENT, FUTURE
Senior executives from agencies, media organizations and clients came together for a stimulating morning of discussion focusing on the ever changing and challenging world of IT marketing.

Session 1: Looking Back And Looking Forward
Steve Weitzner, CEO, Ziff Davis Enterprise
Dick Reed, CEO, Just Media, Inc.
Dick and Steve discuss how the IT media publisher and agency have had to adapt and evolve over the years to address the changes in the media landscape and continue to best service both the IT audience and tech marketing client.

Session 2: Leveraging Brand Value
Josh Kahn, VP, Private Cloud Marketing, EMC
Marlene Williamson, VP, Global Marketing, Hitachi Global Storage Technologies
David Appelbaum, CMO, Act-On Software
Josh, Marlene and David discuss the challenges and opportunities that exist for tech companies to really leverage maximum value from their brand.

Session 3: Content Is King, But Distribution Is Key
Tony Uphoff, CEO, UBM TechWeb
Val-Pierre Genton, VP, Business Development, BrightTALK™
Tony and Val discuss the importance of generating great content and the issues and challenges with getting that content to the audience, given the ever more distributed communications channels.

Session 4: Social Media And The IT Professional
Matt Sweeney, CRO, Geeknet
Roger Warner, MD, Content & Motion
Sarah du Heaume, Founder, Just Media, Inc.
Sarah, Matt and Roger explore what it takes to build and manage successful social media environments specifically created for IT professionals.

You will need to register with BrightTALK™ in order to view the content.

We hope you enjoy the video discussion and find it stimulating and relevant. Please don’t hesitate to contact Just Media with any comments or questions or if you would like to learn more about Just Media and our services. As always, we welcome your feedback.

Posted by John O'Connor at 10:51 am | Leave a Comment | Share/Bookmark | No Comments

Friday, September 16th, 2011

Is it Really Possible to Improve Your AdWords Quality Score with Google +1?

Just Media’s online trafficker Ieva ‘Eve’ Ruzuikaite offers some thought and insight in response to the following article:

Is it Really Possible to Improve Your AdWords Quality Score with Google +1?

http://searchenginewatch.com/article/2109663/Is-it-Really-Possible-to-Improve-Your-AdWords-Quality-Score-with-Google-1

Eve says: “There has been a lot of buzz about Google +1 lately. I will be honest, it is not that I don’t care about Google +1 or that I don’t see its possible potential, but I really think that while some new things are worth attention right away, some, like fruits, need more time to ripen. That is my take on Google +1.”

“That said, I don’t think you should concentrate on putting a lot of effort collecting Google +1s when it comes to AdWords Quality Score. You will have better use of your time if you revise your negative keyword list, add more relevant keywords, test more ads, make your ads more relevant to your product and your landing pages and test different offers and calls to action. At the end of the day it won’t matter how many Google +1s you have, but how well you manage your time doing things that are proven to work. That’s my take on Google +1. Manage your time wisely and try new things in small batches.”

Happy AdWord-ing!

Posted by John O'Connor at 10:06 am | Leave a Comment | Share/Bookmark | No Comments

Tuesday, July 26th, 2011

Web Users Uneasy With Behavioral Targeting

Our analytics Manager, Frauke Cast, offers her thoughts on this recent MediaPost article by Wendy Davis:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154667&nid=129250

Frauke responds:

I came across this article today and it underlined something I’ve been noticing lately. The frequency numbers of our campaigns went down quite a bit. We used to see frequency 2-4 and now it’s usually between 1-3. I suspect that this is due to cookie deletion (user deletes cookie after session and will be counted as frequency 1 again next time exposed to a banner). Wendy Davis mentions in her article that a surprisingly high number of people in the US opt out of online tracking and an even higher number delete cookies on a regular basis.

From my perspective, behavioral targeting adds an important and exciting layer to online advertising. Of course it was creepy in the beginning. I had to get used to seeing banners related to my browsing history but I actually don’t mind anymore. It’s a personalized web experience – almost like the cashier at Safeway saying “Have a great day Mrs. Cast” when handing me the receipt. I like that; it makes me feel important and valued. If I don’t want them to know my name, I can just not sign up for a customer card and pay cash. There’s always another option!

Frauke

Posted by John O'Connor at 9:19 am | Leave a Comment | Share/Bookmark | 1 Comment

Friday, June 10th, 2011

Just Media, Inc’s Award for Innovation in Media

Just Media, Inc’s Juniper Pulse Campaign has been named a Silver Award winner at the Internationalist Awards for Innovation in Media in the ‘Global Campaign Running in Multiple Regions’ category.

The Just Media team of Dick Reed (CEO), Alan May (Media Director) and Dale Viger (Media Planner) worked with Juniper and the John McNeill Studio to create a broad announcement campaign to drive awareness and understanding of the new Junos Pulse launch, targeting enterprise size companies, service providers and consumers. The need to announce the benefits of the Junos Pulse Mobile Security Suite to all these audiences, across categories, within a limited timeframe and limited financial resources was quite a challenge.

The full award detail can be found here:http://www.internationalist-awards.com/inter-media-2010/juniper.html

For more information regarding the campaign, please contact dick@justmedia.com or alanmay@justmedia.com. Follow @justmediaus

Posted by John O'Connor at 1:46 pm | Leave a Comment | Share/Bookmark | No Comments

Tuesday, May 3rd, 2011

Analyzing 2010 Tech Marketing Spending Patterns

If, like me, you enjoy trying to get under the hood of the ad campaigns that we see from other technology marketers, then I am sure you will find this latest Just Media, Inc. report, 2010 Technology Advertising Spending, fascinating. In it we take a look at a sample of the ad spend numbers from 2010 for some of the industry’s leading advertisers. The numbers are enlightening in many ways – not least because we can see how different companies mix their media spend and get an insight into both general communications strategy and some specific tactics. They also provide an insight into the relation between revenues and advertising spend; always a useful comparison for internal discussions regarding budgets.

These numbers are obviously for the major vendors, but if you have an interest in your nearest competitor’s spending patterns then please let us know. We will be happy to see what we can research and offer our own insight into what they might be doing and why (and how you can best counter that with your own smart media investments).

If you do want to take advantage of this free opportunity, just email me with your company name and that of your three nearest competitors. If we find anything interesting in the current data you know we will be in touch immediately!

Dick Reed, CEO

Posted by John O'Connor at 2:32 pm | Leave a Comment | Share/Bookmark | No Comments

Thursday, April 28th, 2011

Mediaplex Spring Newsletter

Our partners at Mediaplex have just released their Spring ‘MOJO News’, spotlighting how Just Media, Inc., realized efficiencies after implementing Mediaplex’s MOJO Adserver, significantly freeing up time to focus on the business of analyzing and optimizing the marketing programs for their clients.

The full article can be found here http://img-cdn.mediaplex.com/0/586/127850/JustMedia_v1.pdf

Posted by John O'Connor at 12:37 pm | Leave a Comment | Share/Bookmark | No Comments

Monday, March 28th, 2011

Direct Marketing Association of Northern California Luncheon

Our CEO, Dick Reed, will be the guest speaker at the DMA’s luncheon on March 31st, 2011, introducing CBSi’s white paper: B2B Online Display Advertising – Exclusive Research on Improving Measurement.

B2B ONLINE DISPLAY ADVERTISING:
Exclusive Research on Improving Measurement

Presented by CBS Interactive (CNET, ZDNet, TechRepublic)

Speakers:
Ladan Nafissi ‒ Director Business Intelligence ‒ CBS Interactive
Wayne Silverman ‒ VP Sales & Group Publisher ‒ CBS Interactive
Dick Reed ‒ CEO ‒ Just Media

What is the best way to measure productivity of B2B online display advertising when 95% of buyers do not click on display ads and 95% of those who click do not buy? Perhaps the wrong things are being measured.

Join us Thursday, March 31, 2011 for a luncheon presentation on exclusive research conducted by CBS Interactive (CNET, ZDNet, TechRepublic) to measure exposure levels of online display advertising and resulting sales funnel behavior regardless of immediate click behavior. We will talk about challenges associated with measuring productivity of b2b online display advertising, and how to quantify sales lift.

WHAT YOU WILL LEARN:
•How advertising exposure correlates with sales funnel behavior
•Number of exposures that optimizes sales funnel behavior
•Quantitative verification of advertising exposure and sales lift

Register for this luncheon today

Posted by John O'Connor at 11:47 am | Leave a Comment | Share/Bookmark | 1 Comment

Tuesday, March 8th, 2011

Reaching Decision Makers Through Global Airport Advertising

Over the past couple of years Just Media, Inc., has seen a strong upswing in the use of airport advertising by a number of our technology clients. This interest in a more traditional media format by tech companies was therefore worthy of further investigation and we’ve created a document highlighting some major campaigns from technology companies that have run globally in key airports and analyzing where the heaviest passenger traffic is concentrated.

The paper, “Reaching Decision Makers Through Global Airport Advertising” is available here on our website, just click on the link for “Whitepapers” on the main page and register.

We also invite any marketers to reach out to us with specific airport questions or for more details on how airport media might be right for your campaign.

Posted by John O'Connor at 3:23 pm | Leave a Comment | Share/Bookmark | No Comments

Thursday, February 10th, 2011

View from the Top 2011 whitepaper

This week we released the 2011 edition of our forward review of tech marketing and media in a “View from the Top”, which is a collection of thoughts and opinions from four leading tech marketing CEOs.

The contributors: Tony Uphoff from UBM TechWeb, Michael Friedenberg from IDG Enterprise and Steve Weitzner form Ziff Davis Enterprise, along with my own views, all commented on a range of questions designed to draw out views on subjects as diverse as new media trends, shifts in spend patterns by tech marketers, advice on lead nurturing and advice for marketers for 2011.

Please use the following link to get your free copy http://justmedia.com/blog/signup/

Once you have read it please leave any comments here so we can incorporate them into future editions.

PS – Sorry in advance for the sign up process but we are attempting to track the responses to a variety of marketing efforts we are undertaking to judge the best mix for future promotions. This includes database marketing, posts in Linkedin groups and general social media promotions via our own network of contacts… interesting stuff to see what really works.

Posted by DReed at 5:07 pm | Leave a Comment | Share/Bookmark | No Comments

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