Archive for the ‘CEO’ Category

Be ready for the next evolution in online buying!

Have you heard of Online Trading Desks or DSP? If you are not deep in the online industry, then chances are you have not. It is the next evolution in online media buying and if you or your agency have not begun to test this new method, then you are already lagging behind the marketplace in access to critically important inventory. 

 

So, what is it? Basically, a DSP is a method for gaining access to the high volumes of remnant or unsold inventory that almost every site has in abundance. The difference is that rather than being sold on a commodity basis via a network, it’s purchased on a bidding model enabling every impression on sale to be priced at the true value rather than an artificially created one.

 

At Just Media, Inc., we have recently started testing a trading desk for small portions of media buys. Initially, we have principally been using it for retargeting, but now we are also using the desk for audience specific segments and the results have been fascinating. CPM’s are being drastically reduced, but most importantly, minimum buys are eliminated; allowing quick testing of different filters. It’s fast, efficient and driven by data. It learns too… dynamically optimizing buys to the key call to actions our campaigns require.

 

This technology might not change every media buy we do, but it has the potential to impact on many  strategies and make targeting the long tail of media even more productive and controllable. Yes, it’s one more vehicle that you should expect your agency to employ, but one very worthy of testing and refining right now.

 

For more information on how a trading desk might be right for your campaigns or simply to learn more do not hesitate to reach out.

 

Dick Reed, CEO

Just Media, Inc.

ceo@justmedia.com

Are your campaigns becoming one dimensional?

With the recent announcement from Ziff Davis Enterprise that they will be closing their remaining print titles (including eWeek and CIO Insight), the IT tech industry will again lose vital print life-blood in its media support system.

On the face of it, it really should not matter. IT professionals exist across hundreds of websites and can be reached through a plethora of different media channels. With the introduction of new social networks and media devices like iPads and Android smart phones, those channels increase every day.

But the reality is much more serious for marketers. Only a few years ago an IT professional was almost guaranteed to see your advertising if you placed it in a few key publications. Reach numbers were in the 80%+ range simply because an advert in a magazine had the potential to reach every single reader. In addition, it would continue to perform when that magazine was passed around the department. One ad reached hundreds of thousands (if not millions) of individuals.

Now if an advertisement runs on a website, typical share of voice numbers are minimal at best. Even when share of voice is high, with highly targeted media buys, the result is very few individual eyeballs and pretty much zero chance for passes on to others. Don’t believe me? Try and find your ad on a site. You either end up looking on just a few key site pages (home page, section page; so no depth to your reach) or you have to hit refresh a dozen or more times.

With this in mind what do we suggest for our clients? Firstly, don’t consider the web as the sole avenue to the audience. Recent studies of business professionals by Readex Research once again confirms the high reliance on print by the audience. With this in mind, find ways to carve out a slice of your budget to add depth to the media plan by including a mix of old and new media. Mix print at one end with web in the middle and a sprinkling of mobile at the other… mix it up a bit and be daring (by going old school!).

This multi-dimensional campaign strategy works. Our own campaign performance research proves that a business or an IT audience that sees a campaign across multiple media formats is more influenced by it, has better recall of it and will have a greater understanding of the message which it contains; and yes, eventually mobile content will continue to be a more viable delivery platform for your message. Just don’t think that the print workhorse is ready to be put out to pasture… because if you do you might just wish you had worked it that little bit harder while it was still there.

Dick Reed, CEO, Just Media, Inc.

A View from The Top: Past, Present, Future. ‘Live!’

To celebrate Just Media’s 15 years of successful business in California, we recently hosted a day of thought leadership and discussion: A View From The Top – Past, Present, Future; featuring key CEO’s, decision makers and industry leaders, who discussed their thoughts on the evolution of media and the ever changing and challenging world of IT marketing.

Video of the four sessions is now available through our technology partner BrightTALK™ and by clicking the following links you will be able to access the full sessions from the live event.

A VIEW FROM THE TOP – PAST, PRESENT, FUTURE
Senior executives from agencies, media organizations and clients came together for a stimulating morning of discussion focusing on the ever changing and challenging world of IT marketing.

Session 1: Looking Back And Looking Forward
Steve Weitzner, CEO, Ziff Davis Enterprise
Dick Reed, CEO, Just Media, Inc.

Dick and Steve discuss how the IT media publisher and agency have had to adapt and evolve over the years to address the changes in the media landscape and continue to best service both the IT audience and tech marketing client.

Session 2: Leveraging Brand Value
Josh Kahn, VP, Private Cloud Marketing, EMC
Marlene Williamson, VP, Global Marketing, Hitachi Global Storage Technologies
David Appelbaum, CMO, Act-On Software

Josh, Marlene and David discuss the challenges and opportunities that exist for tech companies to really leverage maximum value from their brand.

Session 3: Content Is King, But Distribution Is Key
Tony Uphoff, CEO, UBM TechWeb
Val-Pierre Genton, VP, Business Development, BrightTALK™

Tony and Val discuss the importance of generating great content and the issues and challenges with getting that content to the audience, given the ever more distributed communications channels.

Session 4: Social Media And The IT Professional
Matt Sweeney, CRO, Geeknet
Roger Warner, MD, Content & Motion
Sarah du Heaume, Founder, Just Media, Inc.

Sarah, Matt and Roger explore what it takes to build and manage successful social media environments specifically created for IT professionals.

You will need to register with BrightTALK™ in order to view the content.

We hope you enjoy the video discussion and find it stimulating and relevant. Please don’t hesitate to contact Just Media with any comments or questions or if you would like to learn more about Just Media and our services. As always, we welcome your feedback.

Just Media, Inc’s Award for Innovation in Media

Just Media, Inc’s Juniper Pulse Campaign has been named a Silver Award winner at the Internationalist Awards for Innovation in Media in the ‘Global Campaign Running in Multiple Regions’ category.

The Just Media team of Dick Reed (CEO), Alan May (Media Director) and Dale Viger (Media Planner) worked with Juniper and the John McNeill Studio to create a broad announcement campaign to drive awareness and understanding of the new Junos Pulse launch, targeting enterprise size companies, service providers and consumers. The need to announce the benefits of the Junos Pulse Mobile Security Suite to all these audiences, across categories, within a limited timeframe and limited financial resources was quite a challenge.

The full award detail can be found here:http://www.internationalist-awards.com/inter-media-2010/juniper.html

For more information regarding the campaign, please contact dick@justmedia.com or alanmay@justmedia.com. Follow @justmediaus

Analyzing 2010 Tech Marketing Spending Patterns

If, like me, you enjoy trying to get under the hood of the ad campaigns that we see from other technology marketers, then I am sure you will find this latest Just Media, Inc. report, 2010 Technology Advertising Spending, fascinating. In it we take a look at a sample of the ad spend numbers from 2010 for some of the industry’s leading advertisers. The numbers are enlightening in many ways – not least because we can see how different companies mix their media spend and get an insight into both general communications strategy and some specific tactics. They also provide an insight into the relation between revenues and advertising spend; always a useful comparison for internal discussions regarding budgets.

These numbers are obviously for the major vendors, but if you have an interest in your nearest competitor’s spending patterns then please let us know. We will be happy to see what we can research and offer our own insight into what they might be doing and why (and how you can best counter that with your own smart media investments).

If you do want to take advantage of this free opportunity, just email me with your company name and that of your three nearest competitors. If we find anything interesting in the current data you know we will be in touch immediately!

Dick Reed, CEO

Join Us For a Live Webcast on Online Display Advertising

Measuring the true value of online display media value has always been a unique challenge. There is now some fascinating new data that should be of tremendous value to any online marketing advocate. Presented initially last week, at the Direct Marketing Association luncheon, alongside CBS Interactive (Techrepublic, CNET and ZDnet brands), this data will open your eyes to new ways of thinking about the true impact of your online media spend. If you were unable to attend the live panel launch in person, CBSi will be hosting a Webcast discussion on April 14 to review the research. The details are below. I certainly hope you can register for this event. It’s fascinating stuff.

Live Webcast: Online Display Advertising: Its Quantified Effect on Organic Down Funnel Activity
Join us for this LIVE Event on:
Thursday, April 14, 2011
4:00 PM ET / 1:00 PM PT / 8:00 PM GMT

One of the long-standing challenges with online display advertising is the ability to quantify its direct impact, not only brand awareness, but also further down the funnel where it matters most. Fortunately, recent research reveals compelling and quantifiable evidence that demonstrates the overall effectiveness of online display media for awareness, consideration and engagement as well as sales. The key is understanding what it means and how to take advantage.

Join this live and interactive Webcast, featuring CBS Interactive Vice President and Group Publisher for B2B, Wayne Silverman, CBS Interactive Business Intelligence expert Matthew Sweer, and a special introduction with Just Media, Inc., CEO Dick Reed, to learn more about the groundbreaking results of this research and what it means to your business.
• Hear about real-world examples and proprietary insights from business intelligence experts
• See quantifiable analysis of the effectiveness of online display media on the sales funnel
• Discover the up-funnel targeting impact on down-funnel behavior and sales
Online display advertising works and now there’s quantifiable evidence to prove it. Don’t miss this exclusive Webcast from CBS Interactive.

Please click here to register for this live webcast:
Register for this event today

Dick Reed, CEO

Direct Marketing Association of Northern California Luncheon

Our CEO, Dick Reed, will be the guest speaker at the DMA’s luncheon on March 31st, 2011, introducing CBSi’s white paper: B2B Online Display Advertising – Exclusive Research on Improving Measurement.

B2B ONLINE DISPLAY ADVERTISING:
Exclusive Research on Improving Measurement

Presented by CBS Interactive (CNET, ZDNet, TechRepublic)

Speakers:
Ladan Nafissi ‒ Director Business Intelligence ‒ CBS Interactive
Wayne Silverman ‒ VP Sales & Group Publisher ‒ CBS Interactive
Dick Reed ‒ CEO ‒ Just Media

What is the best way to measure productivity of B2B online display advertising when 95% of buyers do not click on display ads and 95% of those who click do not buy? Perhaps the wrong things are being measured.

Join us Thursday, March 31, 2011 for a luncheon presentation on exclusive research conducted by CBS Interactive (CNET, ZDNet, TechRepublic) to measure exposure levels of online display advertising and resulting sales funnel behavior regardless of immediate click behavior. We will talk about challenges associated with measuring productivity of b2b online display advertising, and how to quantify sales lift.

WHAT YOU WILL LEARN:
•How advertising exposure correlates with sales funnel behavior
•Number of exposures that optimizes sales funnel behavior
•Quantitative verification of advertising exposure and sales lift

Register for this luncheon today

View from the Top 2011 whitepaper

This week we released the 2011 edition of our forward review of tech marketing and media in a “View from the Top”, which is a collection of thoughts and opinions from four leading tech marketing CEOs.

The contributors: Tony Uphoff from UBM TechWeb, Michael Friedenberg from IDG Enterprise and Steve Weitzner form Ziff Davis Enterprise, along with my own views, all commented on a range of questions designed to draw out views on subjects as diverse as new media trends, shifts in spend patterns by tech marketers, advice on lead nurturing and advice for marketers for 2011.

Please use the following link to get your free copy http://justmedia.com/blog/signup/

Once you have read it please leave any comments here so we can incorporate them into future editions.

PS – Sorry in advance for the sign up process but we are attempting to track the responses to a variety of marketing efforts we are undertaking to judge the best mix for future promotions. This includes database marketing, posts in Linkedin groups and general social media promotions via our own network of contacts… interesting stuff to see what really works.

Forbes & Just Media, Inc. How to sell on mobile platforms.

Just Media, Inc., CEO Dick Reed shares his insight into the best strategies for sales media embracing mobile technology.

The video interview is available here:.

Unique ad unit for EMC in Wall Street Journal

The lack of blog activity over recent months is obvious.

With major brand launches from Juniper Networks and EMC, rolled out on a global scale, its been very much all hands on deck including me. It’s something I love though as get back into both strategy development and actual media planning – back at the cutting edge, creating unique opportunities like the upside down T ad in Wall Street Journal – something no agency ever ran before.   

As a result of the business growth the agency has, and will continue to add new faces, new skills and greater depth to our team.

Watch this space and keep tuning in….more blogging will be sure to follow

Dick Reed CEO

Unique media ad unit for EMC

Unique media ad unit for EMC