Last year Just Media, Inc., decided to bring a DSP in house. Easier said than done! Weeks and weeks of research and presentations followed. Interestingly enough, it was hard to get a sales person to come to the office or even just reach one on the phone. In one instance I tried several times to set up an appointment and the sales person either cancelled, didn’t show or simply didn’t respond in a timely fashion so we had to pick yet another date only to start all over (cancelling, no-show …)
Most platforms we looked at offered the same capabilities, with sometimes the only difference being how much client service they promised. Besides guaranteed brand safety and the quality of inventory, sophisticated audience targeting options and easy reporting/data visualization; we had a self-serve platform in mind. MediaMath made the cut in the end and we’ve been very happy with this decision ever since. It comes as no surprise that they got very high scores in “The Forrester Wave TM: Demand-Side Platforms, Q4 2011”.
Check out the study here on MediaMath’s homepage: “http://www.mediamath.com/solutions/forresterwave.”
I’d love to find out why Google didn’t want to participate in the study!
Happy analyzing!
Frauke Cast, Trafficking & Analytics Manager
Posted by John O'Connor at 10:19 am | 
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