Archive for January, 2012

Why this story could be much bigger than it appears…

I was fascinated by this recent story in the Guardian news paper about an Indian company who are apparently planning to build internet ready tablets for $50. The project is part of India’s commitment to move from 150 million citizens online to 600 million in the next four to five years.

Why is this important?

Well apart from the very obvious implications for Indian media consumption patterns, the long term impact of internet enabled tablet devices, available  for very low cost and on a global scale are massive. Already many developing countries have largely bypassed the traditional “computer internet” access model, moving directly to smart phone mobile access. However we all know small screens have inherent limitations particularly for marketers. In a world with huge volumes of large screen mobile devices the media consumption shift will be significant.