Archive for July, 2011

News International Scandal highlights media brand importance

July 15th 2011 and I have just returned from a week long trip to the UK which has been dominated by the ever developing news stories about Rupert Murdoch’s News International Corp and the phone hacking scandal.

Of particular interest to me has been the impact on both local UK owned media brands: Tabloid newspapers The News of the World (which Murdoch opted to close after 167 year publishing history so as to lessen the impact on the parent brand, The Sun and of course The London Times. In addition News Int backed off on it’s ambition to buy control of B Sky B under massive public and political pressure. Part of this was also a reaction from the advertisers who started to withdraw campaigns from the various brands as they looked to distance themselves from brands tarnished by the negative impact of the coverage.