Comments on: We know what you think! http://justmedia.com/blog/2009/05/we-know-what-you-think/ Just Media Tue, 24 Jan 2012 19:16:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dick Reed http://justmedia.com/blog/2009/05/we-know-what-you-think/comment-page-1/#comment-28 Dick Reed Tue, 05 May 2009 18:07:00 +0000 http://justmedia.com/blog/2009/05/we-know-what-you-think/#comment-28 Dan you are correct however if subcategories of consumers (say beer drinkers, smokers, children) can be identified as having key triggers then this will increase the power of messages to reside deep in the brain of the target. <br /><br />You are right though that technology to accurately target small groups of consumers is the missing link here. Dan you are correct however if subcategories of consumers (say beer drinkers, smokers, children) can be identified as having key triggers then this will increase the power of messages to reside deep in the brain of the target.

You are right though that technology to accurately target small groups of consumers is the missing link here.

]]> By: Dan Ortega http://justmedia.com/blog/2009/05/we-know-what-you-think/comment-page-1/#comment-27 Dan Ortega Tue, 05 May 2009 17:46:00 +0000 http://justmedia.com/blog/2009/05/we-know-what-you-think/#comment-27 Neurological measurement per se can be a bit Orwellian, but it doesn't really reach it's full potential unless it can be applied to large groups of consumers. This particular technology requires being hooked up to a machine, so it's widespread application is somewhat limited, unless someone out there is trying to figure out how to extrapolate that information to a broader audience. Bhwaah ha ha! Neurological measurement per se can be a bit Orwellian, but it doesn’t really reach it’s full potential unless it can be applied to large groups of consumers. This particular technology requires being hooked up to a machine, so it’s widespread application is somewhat limited, unless someone out there is trying to figure out how to extrapolate that information to a broader audience. Bhwaah ha ha!

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