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How Native Can Be Utilized for All Stages of Your Marketing Funnel

There are opinions as to whether or not Native should be on a media plan depending on the overall KPIs of the campaign. Some advertisers will utilize Native for awareness-driven campaigns but Native also works wonders when driving traffic to a company’s site or even helping with a bottom-funnel goal like leads. If you’ve run Read More >

THE AVERAGE TECH STACK IS ANYTHING BUT AVERAGE

What is a Tech Stack? Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad functionality. MarTech Stack Definition:  A MarTech (marketing technology) stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Tech Stacks are typically very complex Read More >

From AdWords to “Google Ads”: Everything You Need To Know

What Google recently announced the name of Google AdWords will change to “Google Ads”. According to Google, we should see the change hit our accounts on July 24th. At a recent keynote event, Google elaborated on the change and what new products/features we can expect this year. Why With Google search, YouTube, Gmail, and GDN Read More >

Getting Your Foot in the door: Best practices for the Pre-Nurture Nurture

The creative message and associated call to action in B2C advertising is pretty clear. Kellogg’s asks you to buy this box of cereal. Netflix requests you to sign up for a free 30-day trial. Capital One wants me to learn more about their credit card. The path from point A to point B is 100% Read More >

Programmatic Pioneers: The State of Programmatic

Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019. The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using Read More >

The Future of Personalized Advertising

Traditional radio continues to dominate ad spend market share in the US. But there are a number of reasons to put streaming audio and podcast on top of your media consideration. The 2018 Infinite Dial study from Edison Research and Triton Digital shows a steady growth in online audio, reaching 64% or 180 million Americans ages Read More >

The Dawning Age of Diversity

In the tech industry there is no question that there are huge advances in technology and efficiencies each and every day. Even the general public is joining the conversation around data and how it is collected and shared across companies. In an age of so much development, there is still a major issue in the Read More >

Bouncing Away from Bounce Rate

There is an undeniable need for marketers to prove out our strategies and craft relevant, actionable insights to move forward. Ultimately, we have to demonstrate the worth of our campaigns if we hope to continue creating future campaigns. This can be particularly difficult when it comes to paid social media campaigns since it is relatively Read More >

Media Planning in a GDPR World

If you live in the world of global marketing and advertising, you’re hopefully well aware of the new regulation going into effect on May 25th, 2018 in the European Union (EU).  The General Data Protection Regulation 2016/679, or GDPR, law is focused on strengthening and unifying data protection for all individual residents of the EU Read More >

Connecting the Dots in a Mixed Media Landscape- Turning Traditional Media into Shared Media

Impressions, Clicks, CTR, Engagements, Conversions, Landings. These are just a few of the dozens of metrics we as media folks are completely engrossed with on a day-to-day basis. But what happens when you have a client who wants to run a traditional medium with no tracking, but you’re still on the hook to showcase how Read More >

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