JUST Media Digital Marketing Blog

Get Smart with Smart Bidding

Smart Bidding is a prime example of revolutionary machine learning technology that helps marketers use campaign automation for optimization. Through the Google Ads Smart Bidding platform, marketers can use data-driven bid strategies to optimize for conversion volume or conversion value. Machine learning evaluates search behavior and contextual data (among other factors) to fuel powerful strategies Read More >

Join JUST Cares in Spreading the Love this Valentine’s Day

Who’s your Valentine?   Our Valentines this year are the Center for Child Protection in Austin and Project Open Hand in the Bay Area. Both organizations do incredible work for our surrounding communities.   To celebrate Valentine’s Day in Austin, JUST Cares, our agency’s volunteer program, is hosting a Teddy Bear Toy Drive to support the Center for Read More >

Team Spotlight: Chris Becker

The vibrant culture here at JUST Media is fueled by the amazing people who we work with. In our Team Spotlight series, we feature a different member of the team, highlighting the individuals contributions to our culture. Meet Chris Becker, JUST’s Account Management extraordinaire.

Offsides! How Marketers Extended Their Big Game Plays into New Fields

Another Super Bowl has come and gone, so comes the time to discuss the major wins of the night.   One of the most notable trends this year was the play of extending the life of campaign ads beyond the TV screen. As marketers, we can all learn a few things from this strategy. If your marketing Read More >

JUST Media Celebrated by AVA Digital

JUST has won five awards – four Platinum and one Gold – from the distinguished AVA Digital organization.   AVA Digital recognizes outstanding achievements by creative professionals in the evolution of digital communication. Award-winning work has exceeded their high standard of excellence and serves as a new benchmark for the industry.   The award-winning work represents the power of JUST’s integrated model which Read More >

Top Three Lessons from #DataPrivacyDay2020

Data privacy and protection has become a part of our everyday lives.  While January 28th marked the thirteenth annual international Data Privacy Day, the future of data privacy awareness and media literacy is a shared responsibility we all carry every day. Marketers and agencies especially have a duty to respect consumer rights and media consumption.  The initiative to observe Data Privacy Read More >

First-Ever Dick Reed Award Winners 2020

JUST Media works at the forefront of marketing innovation. Our integrated approach to media, data and creative allows us to pivot across a wide range of specialties, emerging technologies and strategic partnerships with other companies moving the industry forward.  To celebrate the outstanding ingenuity, commitments and foresight of media companies and marketing luminaries, our agency created these partnership awards.  “The Read More >

Lessons in Account Based Marketing

Our partners at Veritas Technologies shared their greatest learnings from working with us around Account Based Marketing. “We reinvigorated dormant territories, identified new personas and created net new leads and pipeline.” Michelle (Pritoni) Scardino, VERITAS TECHNOLOGIES, LLC. To learn how we did it, read “From the ABM Trenches” by Michelle (Pritoni) Scardino, Senior Director, Global Read More >

Introducing The Dick Reed Awards

JUST Media is committed to fair and equal partnerships. We recognize every person and every company that helps fulfill our mission of Growth with Purpose.   It’s in this tradition that we throw a celebration every year for the often-overlooked backbone of media: vendors, publishers and platforms.     New to this year we’ll be honoring our former CEO and long-time advocate Read More >

C-Suite Parenting

Family Man and Chief Executive Officer, Brandon Friesen, shares how he balances work and parenting in Authority Magazine‘s series, “How extremely busy executives make time to be great parents.” “Life is always going to throw obstacles in your way. While often easier said than done, it’s the growth mindset that helps you grow, learn and Read More >

Back to Top