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The Year of Social Influencers

As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are slowly shifting from retrieving their real-time product updates from television, radio and print media and instead leaning on channels like Facebook, Twitter and Instagram. With 47% of online consumers using…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 2)

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2017 social media trends. Microsoft + LinkedIn Join Forces In June of 2016 Microsoft made a pivotal…

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When Bots Attack: Media Geeks Combat Fraud

The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however, marketers oftentimes fall victim to the illusion of strong performance. What often happens is, the numbers being surfaced are averages and aren’t representative of what most customers are experiencing. Hidden…

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The Power of Search Meets the Power of Video: Next Steps to Unleashing Opportunity

In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help clients build an infrastructure that leverages disparate data sets and technology to facilitate the self-nurture process through media and messaging. In fact, it’s at the heart of our philosophy in…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 1)

Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought they would see their brand on Facebook. How times have changed. Our large team now handles everything from the complex interactive ad deployments, intricate audience set up using first and…

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To Conquest or Not To Conquest? That Is the Paid Search Question

Search marketing is fun. In each PPC account, you get to play around with a handful bells and whistles to consistently improve performance. But, what happens when you’ve had your fun with those bells and whistles and want to try something new? Easy. Go after the competition! Hmmm… not so fast. While it’s easy to…

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4 Reasons Why Digital Is Surpassing Television in Advertising

  At one point in our lives, perhaps after a long day at work, we’ve all looked forward to going straight home and heading to this big screen called the “television”. The television allows us to escape from the real world while living in a fantasy sphere. The television, in its traditional format, also delivers…

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Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that…

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Retargeting Made Easy: Best Practices Any Marketer Can Use

As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using cookie-based data from pixels placed on landing pages, CRM lists or even within ad units. Retargeting helps your brand stay in front of an already engaged audience and is an…

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