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Reigniting the Core Values in Your Brand

Brand safety has met a defiant foe in 2017. With a vacuum of political unrest consuming all facets of media, brands have had to steer through mine fields to avert unintended brand alignment. Although blacklisting and averting politically charged content through brand safety tools can help brands evade these situations, some companies have chosen to…

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Case Study: How Just Media Helped FireEye Generate ROI on LinkedIn

LinkedIn recently published a case study featuring FireEye to show how the team utilized LinkedIn to boost results of their lead-generation campaign and leveraged the platform for stronger ROI metrics.  The client saw tremendous improvement over the quarter and the quality of traffic driven from LinkedIn proved to be higher than other social platforms. Generating…

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The Year of Social Influencers

As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are slowly shifting from retrieving their real-time product updates from television, radio and print media and instead leaning on channels like Facebook, Twitter and Instagram. With 47% of online consumers using…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 2)

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2017 social media trends. Microsoft + LinkedIn Join Forces In June of 2016 Microsoft made a pivotal…

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When Bots Attack: Media Geeks Combat Fraud

The promise of digital media is in its ability to easily measure and optimize our marketing programs. Without the appropriate measurement infrastructure in place, however, marketers oftentimes fall victim to the illusion of strong performance. What often happens is, the numbers being surfaced are averages and aren’t representative of what most customers are experiencing. Hidden…

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The Power of Search Meets the Power of Video: Next Steps to Unleashing Opportunity

In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help clients build an infrastructure that leverages disparate data sets and technology to facilitate the self-nurture process through media and messaging. In fact, it’s at the heart of our philosophy in…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 1)

Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought they would see their brand on Facebook. How times have changed. Our large team now handles everything from the complex interactive ad deployments, intricate audience set up using first and…

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To Conquest or Not To Conquest? That Is the Paid Search Question

Search marketing is fun. In each PPC account, you get to play around with a handful bells and whistles to consistently improve performance. But, what happens when you’ve had your fun with those bells and whistles and want to try something new? Easy. Go after the competition! Hmmm… not so fast. While it’s easy to…

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