LinkedIn recently published a case study featuring FireEye to show how the team utilized LinkedIn to boost results of their lead-generation campaign and leveraged the platform for stronger ROI metrics. The client saw tremendous improvement over the quarter and the quality of traffic driven from LinkedIn proved to be higher than other social platforms.
- Generating Quality Leads While Optimizing Cost: FireEye sought a $75-or-less CPL as a campaign objective
- Partnering for Success: FireEye used LinkedIn Sponsored Content & Conversion Tracking to reach IT executives. Leveraging these products in tandem with their in-house ad targeting enabled the team to improve conversion rates & CPL results.
- Right Person, Right Content, Right Time: Using data from previous business quarters, FireEye worked with LinkedIn to reach specialized IT security audiences by targeting enterprise-level managers across specific regions.
- Results: Campaign results have exceeded expectations – $52 CPL beat previous YoY benchmarks, 17% Average Conversion Rate, Sponsored Content topped performance within respective LinkedIn audiences