This week I was interviewed by Martin Giles of the Economist for his excellent article about the Facebook IPO. This subject is by no means small beans for online marketers because the reality is that Facebook is indeed one of the most powerful platforms for consumer marketing that exists today. Why do I think this? [...]

Google has announced its vision for a suite of new Internet measurement tools that it hopes will bring more brand advertisers to the web and increase the online share of media budget. The details of the announcement of Active GRP’s and Active Views are available at this Google Doubleclick blog. I have serious issues with [...]

Just Media, Inc. CEO Dick Reed  was recently invited by the technology publisher GigaOm to contribute some thoughts for a video interview on the current trends in media. The short, two minute clip with our wider marketing community which you can view here: Just Media, Inc. CEO, Dick Reed on Trends in Digital Marketing The [...]